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Finding Your Purpose through the Japanese Concept of Ikigai

Finding Your Purpose through the Japanese Concept of Ikigai


In today’s fast-paced world, it’s easy to lose sight of what truly makes us feel fulfilled. Whether it’s the pressures of work, relationships, or societal expectations, many of us struggle to find meaning and purpose in our lives. But the Japanese concept of Ikigai—translated as “reason for being”—offers a powerful framework for uncovering what truly drives us and gives our lives meaning.


At the heart of Ikigai is the belief that happiness and fulfillment come from aligning what you love, what you’re good at, what the world needs, and what you can be paid for. When you find this sweet spot, you can experience true contentment, waking up each day excited for what lies ahead.


Here’s a breakdown of how to apply Ikigai to your life and start the journey of finding your purpose.


1. What You Love (Passion)


Begin by asking yourself, “What makes me feel alive?” These are the activities, people, and moments that bring you pure joy and excitement. It could be anything from painting, teaching, helping others, or even simply being in nature. To connect with your passions, spend time reflecting on what lights you up inside.


Coaching Tip: Take 10 minutes each morning to journal about moments in your life when you felt deeply engaged or joyful. What were you doing during those times? This can provide clues to your passion.


2. What You’re Good At (Skills)


Now, reflect on your strengths and talents. What are you naturally skilled at, or what have you honed through practice? Sometimes, we overlook our strengths because they come so easily to us, but these can be important indicators of where our true purpose lies.


Coaching Tip: Ask friends, family, or colleagues what they think you’re great at. Sometimes, an outside perspective can help identify talents you’ve taken for granted.


3. What the World Needs (Mission)


This step is all about finding alignment between your passion and making a positive impact. Consider how you can use your talents to serve a greater purpose. What problems do you see in the world, in your community, or even in your workplace that you feel compelled to address?


Coaching Tip: Volunteer for causes or projects that resonate with you. This can help you get a feel for how your skills and passions can serve others.


4. What You Can Be Paid For (Vocation)


Finally, consider how you can turn your skills and passions into a career or sustainable livelihood. It’s not enough to do what you love and what you’re good at—you also need to support yourself financially. This part of Ikigai often takes some creativity and courage, but it’s possible to bridge the gap between passion and profession.


Coaching Tip: Start by creating small side projects or freelance work to test the waters. Over time, you can expand these into a full-time career.


5. Finding the Intersection: Your Ikigai


Once you have a clear understanding of each of these areas, it’s time to find the intersection where they all meet. Your Ikigai is the unique combination of your passion, mission, vocation, and profession. This intersection is where you’ll find deep fulfillment and purpose in your life.


It’s important to remember that Ikigai is not static—it evolves as we grow and change. You may find different expressions of your purpose at different stages in life. The key is to remain curious, open, and willing to explore new possibilities.


Final Thoughts


Discovering your Ikigai is a journey of self-discovery that requires patience and reflection. It’s not about overnight success or finding the perfect job—it’s about aligning your life with your deeper values, passions, and strengths.


Incorporating Ikigai into your life can help you navigate tough times, make decisions with clarity, and ultimately live a more meaningful and joyful life. Start today by reflecting on these four areas, and take one small action toward discovering your own reason for being.


As a coach, helping others uncover their Ikigai is a rewarding journey. By guiding clients through this process, we can empower them to lead more intentional, fulfilling lives. Each of us has a unique gift to offer the world, and Ikigai is the map to finding it.




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